The Competition Council has just published its opinion on "The State of Competition in Food Distribution Channels." This 160-page document highlights a strategic sector for the national economy and constitutes an important lever for national social development. In this opinion, the Council analyzes the evolution of the various forms of trade and distribution, while highlighting their growing importance in the national economy.
Economically, the food trade and distribution sector represents the third largest source of national wealth after the processing industry and agriculture, contributing approximately 9% to the national GDP. In terms of added value, the sector has shown continued growth, increasing from an average of nearly 71.2 billion dirhams during the 2008-2013 period to over 87.7 billion dirhams in 2018.
A leading social role
From a social perspective, this sector is the second largest provider of jobs nationally after agriculture, accounting for over 13% of the working population, or 1.56 million people.
Long dominated by traditional forms, the sector is gradually transforming with the rise of large retailers and the rapid development of e-commerce. Traditional Retail: A Still Dominant Model
According to the Competition Council, traditional retail (formal and informal) remains predominant in Morocco, representing nearly 80% of the sector's turnover. The turnover generated by traditional retail is estimated at approximately 100 billion dirhams, with nearly 100,000 points of sale spread across the country. This model relies primarily on local retail, weekly souks, and street vendors. Neighborhood grocers (moul'hanout) play a crucial role in this economic fabric.
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